Alta Action - Volume 1 Issue 5

PAGE 01 ACTION VOLUME 1 ISSUE 5 The Official Newsletter of Alta Equipment Group A Note From The CEO PAGE 01 Material Handling PAGE 04 & 05 E-Mobility PAGE 09 Construction Equipment PAGE 06 & 07 Human Resources PAGE 10 Finance PAGE 11 Information Technology PAGE 12 & 13 Marketing PAGE 14 Our Culture PAGE 02 IN THIS ISSUE: Alta Cares PAGE 15 Safety Is Our Workstyle PAGE 03 A NOTE FROM THE CEO Alta Map PAGE 16 Ecoverse PAGE 08 Dear Alta Team, In our last newsletter, I shared how Alta’s strategy centers on *delivering trust that makes a difference*—a purpose that guides how we operate, serve our customers, and grow as a team. We also highlighted our Guiding Principles —Invest in the Best, Passion for Excellence, Mutual Respect, One Team, and Customers for Life. These principles are not just values on paper—they’re tools we use every day to navigate complexity and stay aligned to our mission. In this issue, I want to go a level deeper and talk about the execution focus areas that bring our strategy to life: optimizing our business, delighting our customers, and developing and retaining top talent. These priorities work together, anchored in our purpose-driven culture. When team members are truly empowered—when they understand the mission and feel ownership—they make faster, better decisions. And when we deeply understand our customers, we don’t just sell—we solve. We deliver the right product to the right customer, because we’ve listened first. This is how Alta earns long-term loyalty and sets the standard in every market we serve. To our people: thank you. Your perseverance through tough macroeconomic conditions, shifting demand patterns, and general uncertainty has been remarkable. Because of you, Alta continues to grow, evolve, and lead. I’d also like to extend a warm welcome to our newest team members in Quebec—bienvenue à Alta! We’re excited to have you onboard. Together, we’ll keep building a company where excellence is our standard, culture is our catalyst, and trust is our most valuable asset. Best regards, Ryan Greenawalt Alta Equipment Group