Alta Action - Volume 1 Issue 5

PAGE 01 ACTION VOLUME 1 ISSUE 5 The Official Newsletter of Alta Equipment Group A Note From The CEO PAGE 01 Material Handling PAGE 04 & 05 E-Mobility PAGE 09 Construction Equipment PAGE 06 & 07 Human Resources PAGE 10 Finance PAGE 11 Information Technology PAGE 12 & 13 Marketing PAGE 14 Our Culture PAGE 02 IN THIS ISSUE: Alta Cares PAGE 15 Safety Is Our Workstyle PAGE 03 A NOTE FROM THE CEO Alta Map PAGE 16 Ecoverse PAGE 08 Dear Alta Team, In our last newsletter, I shared how Alta’s strategy centers on *delivering trust that makes a difference*—a purpose that guides how we operate, serve our customers, and grow as a team. We also highlighted our Guiding Principles —Invest in the Best, Passion for Excellence, Mutual Respect, One Team, and Customers for Life. These principles are not just values on paper—they’re tools we use every day to navigate complexity and stay aligned to our mission. In this issue, I want to go a level deeper and talk about the execution focus areas that bring our strategy to life: optimizing our business, delighting our customers, and developing and retaining top talent. These priorities work together, anchored in our purpose-driven culture. When team members are truly empowered—when they understand the mission and feel ownership—they make faster, better decisions. And when we deeply understand our customers, we don’t just sell—we solve. We deliver the right product to the right customer, because we’ve listened first. This is how Alta earns long-term loyalty and sets the standard in every market we serve. To our people: thank you. Your perseverance through tough macroeconomic conditions, shifting demand patterns, and general uncertainty has been remarkable. Because of you, Alta continues to grow, evolve, and lead. I’d also like to extend a warm welcome to our newest team members in Quebec—bienvenue à Alta! We’re excited to have you onboard. Together, we’ll keep building a company where excellence is our standard, culture is our catalyst, and trust is our most valuable asset. Best regards, Ryan Greenawalt Alta Equipment Group

PAGE 02 Invest In The Best Passion For Excellence Mutual Respect One Team Customers For Life Our Culture PROJECT ATLAS OUR PURPOSE STATEMENT Delivering Trust That Makes A Difference OUR GUIDING PRINCIPLES MISSION AND VALUES More than an equipment company, Alta is an innovator of solutions, delivering diverse products, and unrivaled support centered on building lasting customer relationships. Alta Equipment Group is excited to announce that Hugh Parry has joined the company as its new Chief Strategy Officer (CSO). Hugh brings a wealth of experience in strategic growth, operational excellence, and transformation leadership across industrial services and capital equipment markets. Throughout his career, Hugh has led cross-functional teams through complex growth strategies, M&A execution, and enterprise-wide performance improvement initiatives. He has held roles with both Fortune 500 and high-growth companies, consistently delivering measurable value through a hands-on, data-driven, and collaborative approach. Alta is pleased to announce the launch of its ERP implementation initiative, Project Atlas, which officially kicked off on January 13th of this year. The project aims to replace the current e-Emphasys ERP system—used since December 2017—with Microsoft Dynamics 365. At the core of Project Atlas is a vision to enhance the overall Alta employee experience by: Improving communication and collaboration across teams, customers, and business partners Streamlining processes, automating routine tasks, and enabling employees to focus on more meaningful and engaging work Providing faster, more insightful data to support better decision-making The decision to transition to a new ERP system was not made lightly, especially given the significant time and effort required from team members across the organization. Currently, more than 50 employees are deeply involved in the project on a daily basis, with many others stepping up to ensure business operations continue smoothly. Alta leadership extends sincere thanks to everyone contributing to Project Atlas and demonstrating a true Passion for Excellence throughout this important transformation. In his role as CSO at Alta, Hugh will focus on identifying, defining, and executing enterprise- level strategic initiatives that capture long-term value. He joins Alta at a pivotal time, as the company continues to build a unified, purpose-driven culture centered on “Delivering Trust That Makes a Difference.” His leadership will further strengthen Alta’s ability to anticipate change, seize opportunities, and thrive in an evolving market landscape. We are proud to share that Alta is now officially a registered trademark. This milestone underscores the strength and recognition of the Alta name in the industries we serve. It’s a reflection of our commitment to building a trusted, enduring brand for our customers, employees, and partners.

PAGE 03 Safety Is Our Workstyle SAFETY LEADERSHIP TRAINING HIERARCHY OF CONTROLS SAFETY IN THE FIELD Back in May, we had several managers attend Supervisor Safety Leadership Training at our corporate headquarters in Livonia. This is a two-day Safety Leadership Development workshop presented by Travelers Insurance that covers the following topics: Safety Leadership Safety Coaching Safety Communication Situational Awareness Ergonomics for Supervisors Post Injury Management Several of the managers commented that the program was a great overview of the topics and provides knowledge that can be used at their branches immediately. We thank those who attended for taking time away from their busy day to participate in this valuable safety training. The Hierarchy of Controls is a method of identifying and ranking safeguards to protect workers from hazards in the workplace. Personal Protective Equipment or PPE is one of the controls in place to protect workers. At Alta we offer several voucher or reimbursement options for PPE, including safety boots, prescription safety glasses, and mechanic gloves. We require the use of safety glasses with side shields in all service shops and yards, plus steel or composite toed boots for technicians, drivers, and warehouse employees. Please visit the Alta Intranet site under the Policies and Procedures tab in the Safety folder for more details on our PPE reimbursement guidelines and general information for employees or email the Safety Team at [email protected]. Pictured from left to right standing on the floor: Rich Balduc, Sterling Heights Parts Manager; Charlie Ritchie, Livonia Service Manager; Rob Williams, Oakwood Ops Manager; Julie Schultz, Livonia Safety; Tom Russ, Byron Center/New Hudson Ops Manager; Nicki Costello, Wallingford Safety; Ed Hoyt, Wallingford Safety; Chris Miller, Livonia Safety. Our Tampa location recently made much needed repairs to their dock. Several of the boards on the dock had rotted from years of exposure to the elements. Tampa Yard Manager, Jose Colon, and Tampa Wash Rack Specialist, Esom Mouton, came up with the plan for how to refurbish the dock and make it safer for those who need to use it. We appreciate the work that Jose and Esom did and recognize their Passion for Excellence. The transformation is noteworthy as seen in these pictures: Pictured going up the stairs: Mike Zenner, Waukegan Ops Manager; Austin Jepson, Scarborough Ops Manager; Brennen Orr, Livonia Safety; Dave Jordan, Berlin Ops Manager; Travis Mock, Lansing Ops Manager; and Ryan Melcher, Director - Case Equipment PA.

PAGE 04 Material Handling ALTA RECOGNIZED WITH NOVELIS FY24 SUPPLIER AWARD ALTA MH CUSTOMER APPRECIATION GOLF OUTINGS WHITE CAPS GAME - CUSTOMER APPRECIATION We are proud to share that Alta has been honored with a FY24 Supplier Award from Novelis, recognizing our exceptional support and contribution to their business goals. A special thank you goes out to Greg Miller, Jason McCloud, and Trevor Frey, whose dedication and partnership with Novelis helped make this recognition possible. This honor reflects the commitment of our team to deliver outstanding service and value to our partners. Congratulations to Greg, Jason, Trevor, and the entire Alta team for representing us with excellence! Novelis celebrated Alta’s achievement with a formal plaque presentation and also highlighted the award on their LinkedIn page. We recently hosted a Customer Appreciation Event with the West Michigan Whitecaps and received heartfelt feedback from our longtime partner, G-M Wood Products. Jeremiah from their team shared that for some attendees, it was their first time experiencing an event like this, making the night especially meaningful. Events like these remind us that customer appreciation goes beyond business — it is about creating lasting memories and strengthening relationships. Thank you to everyone who made this event possible and to G-M Wood Products for over 20 years of partnership! What a Month of Golf! We had an amazing time celebrating our customers at two events this month: Hawk Hollow, Michigan — August 5th Perfect weather 227 golfers, 55 teams Incredible prizes from 34 vendor sponsors Great connections and friendly competition Arrowhead Golf Club, Illinois — August 11th 165 golfers joined us Tons of prizes from our generous sponsors Highlight: a HOLE-IN-ONE! A huge THANK YOU to all of our customers, sponsors, and team members who made both events such a success. We are grateful for your continued partnership and can’t wait for many more great years on the course! Alta Material Handling Canada got to showcase Yale forklifts on the ice at the London Civic Centre. While on-site for training, we got the run of the rink and captured some great shots—complete with a freshly Zamboni- scraped surface for maximum effect! CENTER ICE FORKLIFTS

Farmina first reached out to PeakLogix through our website, looking for a quote on a pallet shuttle system. During the conversation, they mentioned interest in AGVs to further optimize their operations. Recognizing the opportunity, AnnMarie Dentiste connected Farmina with Joe Bollman, from Alta Robotics, to explore the possibilities. We are proud to share some fantastic feedback from Arlington Coal & Lumber, where our team recently conducted certification training across all subsidiaries. PAGE 05 Material Handling CUSTOMER SPOTLIGHT: ARLINGTON COAL & LUMBER HERO AMONG US: ALTA EMPLOYEE SAVES A LIFE WORKING AS ONE TEAM Through our AGV partner, VisionNav, Farmina’s Warehouse Management System (WMS) was seamlessly integrated with the AGVs. This integration allowed Farmina to streamline their material handling, improving efficiency, and reducing manual labor. Farmina purchased two AGVs from Alta Robotics and racking solutions from PeakLogix. Building on this success, we are now quoting additional pallet flow and pushback rack solutions for next year, with even more potential for expanding automation across their operations. This project highlights how collaboration between PeakLogix, Alta Robotics, and VisionNav can deliver a comprehensive, tailored automation solution for customers ready to take their warehouse operations to the next level. Huge thanks to Jeff for representing Alta with excellence and to Arlington for trusting us as your training partner! We’re thrilled to hear how Jeff’s expertise and approach turned hesitation into appreciation — and left such a strong impact on Arlington Coal & Lumber’s team. “Arlington employs many long-tenured forklift operators — some with 10, 20, even 30 years of experience. To be honest, there was a lot of skepticism at first. Many asked, ‘Is this really necessary?’ and I worried the sessions would be difficult. Jeff came in and immediately won them over. His professional, engaging approach disarmed even the toughest critics. Within minutes, those I was most concerned about were actively participating. Jeff broke down barriers with respect and genuine interest in what our team had to say. Several team members later told me how glad they were to have received this education. Jeff was absolutely the right trainer for Arlington, and we’ll be asking for him again in the future.” Chris Fuery, Fleet Manager, shared his appreciation for Jeff Eyssallenne, who led the training sessions: ‘I’m here!’ How a stranger’s quick action saves boy, 7, from drowning in frigid Seneca River - syracuse.com We are incredibly proud to share that our very own Ed Rohmer demonstrated extraordinary courage and quick thinking outside of work. In March, Ed saved a 7- year-old boy from drowning in the frigid waters of the Seneca River near Syracuse, NY. Thanks to his immediate action, the child is safe and recovering. This heroic act is a powerful reminder that the people of Alta Material Handling bring dedication, skill, and heart not just to the workplace, but to the community as well. Ed, your bravery makes us all proud! Read the full story here:

PAGE 06 NEW COMMERCIAL Construction Equipment VIBROSCREEN TRAINING FLORIDA KEYS ECA TOURNAMENT When downtime isn’t an option— especially in demanding regions like New England—Alta Equipment Company delivers. This commercial, titled “New England Uptime Matters,” highlights Alta’s commitment to keeping jobs moving smoothly. Their enduring promise: dependable equipment, top-tier service, and a relentless dedication to minimal interruptions. Uptime truly matters. Alta Equipment uses Vibroscreen machines to test and demonstrate material screening capabilities across different jobsite needs. These units help separate soil, gravel, and other materials efficiently, giving customers a clear view of how the equipment performs in real conditions. NEW YORK SALES AWARDS Alta Equipment Company New England commercial starring Kyla Greene - YouTube By running these tests, our teams can better understand the equipment’s performance, match the right screener to customer needs, and build confidence in our ability to recommend solutions. SCM-27 – Compact screener for smaller projects and loaders. SCM-40 – Mid-sized option with higher capacity for broader applications. SCM-75 – Large, heavy-duty model designed for high- volume screening. Team Alta recently took 2nd place in the 2025 ECA tournament in the Florida Keys. Congrats to team members Tommy Ball, Jorge Correa, Josh McDonald, David Herrera, and Alberto Irizarry. Way to represent Alta! What a fantastic day out at the Local 324 for the Michigan Construction Career Days 2025 Event! Nothing beats seeing students jump behind the controls, learning, and discovering what a future in the trades really looks like. Big machines, big smiles, and even bigger possibilities! CONSTRUCTION CAREER DAY We are proud to recognize our outstanding team members in New York for their achievements this year: Heavy Equipment Sales Rep of the Year – Matt Flowers Compact Equipment Sales Rep of the Year – Andy Shultz Congratulations to both winners for their hard work, dedication, and excellence!

PAGE 07 Construction Equipment We are proud to recognize our outstanding team members in New England for their achievements this year: Most Excavator Sales – William Harvey Best Social Media – Richard Loabe Salesman of the Year – Ryan Sears NEW ENGLAND SALES AWARDS LEEBOY’S 2024 AWARD RECIPIENT REMA GREAT LAKES REGIONAL CONFERENCE OPEN HOUSES We are excited to announce that Alta Equipment Michigan has been recognized as LeeBoy’s 2024 Top Product Support Dealer! Pictured: Travis Colwell – Director, Road Products Segment (Alta) Bill Ehrhart – Service Manager, Road Segment (Alta) Jason Lapp – Road Products Specialist (Alta) Doug Thompson – Regional Sales Manager (LeeBoy) From on-site application training by our product specialists to expert service by factory-trained technicians, dedicated to asphalt and concrete paving equipment, this award highlights a team that’s all-in on uptime, reliability, and real-world support. At Alta, service isn’t just a department, it’s a commitment. A testament to our Road Products team’s unwavering dedication to customer success long after the sale. Nothing beats a day on the water with great company! We had a blast at the ReMA Great Lakes Regional Conference, where we proudly sponsored a boat for the fishing trip. What an incredible couple of weeks! From Traverse City to Jackson, our open houses were packed with live demos, great conversations, food, games, and even better company. A huge THANK YOU to everyone who stopped by, asked questions, climbed in the cab, and spent time with our team—we loved having you! Congratulations to all three winners for their hard work, dedication, and excellence! Alta Ohio was proud to be a major sponsor at this year’s Monster Truck Jam at Covelli Center in Youngstown, Ohio! Huge shout out to Government Segment Manager Don D’Onofrio and the entire Alta Ohio Team for making this event such a success! Such an amazing opportunity to showcase our Develon Loader and share all our incredible products. MONSTER TRUCK JAM

PAGE 08 Ecoverse ECOVERSE INTRODUCES ECOCHAR THERMAL TREATMENT SYSTEM ECOVERSE 360 FIELD SALES APP ECOVERSE EXHIBITS AS HEADLINE SPONSOR FOR COMPOST 2025 TRADESHOW Ecoverse is the exclusive North American distributor for the EcoChar Phoenix 8000, a highly advanced wood debris thermal treatment system, and recently introduced it to organics recycling market. The science behind the EcoChar Phoenix 8000 is called pyrolysis. It involves heating wood and green waste to very high temperatures with little or no oxygen to produce a carbon-rich product called biochar. Biochar is a soil amendment that acts like a sponge and retains nutrients and water so less fertilizer is needed, and it reduces soil pollutants by adsorbing them to its surface and altering soil chemistry. The EcoChar Phoenix 8000 can reduce waste wood volume by up to 90% and is ideal for organics recyclers looking to differentiate Ecoverse held a Demo Day to show off the brand-new EcoChar Phoenix 8000 in Northeastern Ohio, and 37 customers from as far away as Washington state came to see it in action. The EcoChar Phoenix 8000 Demo Day machine walkaround (top left), being loaded with waste wood (top right), converting waste wood into biochar through pyrolysis (bottom left), and finished biochar (bottom right). themselves with a biochar/compost blend, land clearing operations that need to make space, or in forestry where useless slash can be converted into biochar and left on site to promote reforestation. Ecoverse was once again the headline Sponsor for the US Composting Council (USCC) Annual Conference held in Phoenix, AZ this past January. The USCC COMPOST show is the premiere professional meeting for the composting, wood waste, and organics recycling industry in North America and After the show concluded, Ecoverse announced that we would continue our unrivaled support of the industry by signing on as the Headline Sponsor of the COMPOST show for the next three years. The Ecoverse exhibits at the COMPOST2025 Show: the Doppstadt INVENTHOR 6.2 shredder (left) and the Doppstadt SM 720.2K trommel and BACKHUS A55 compost turner (right). Ecoverse exhibited the brand-new Doppstadt INVENTHOR 6.2 shredder, the Doppstadt SM 720.2K trommel, and the BACKHUS A55 compost turner. We recently launched the Ecoverse 360 app to empower our sales team by providing a centralized, user-friendly way to manage and share digital assets, product information, and sales materials. It's essentially a tool that helps our field sales pros stay up-to-date with the latest product information and share content seamlessly with their customers. The app lets Ecoverse: Store product specs like brochures, product images, and spec sheets. Enable sales by providing our sales people with the information they need to answer customer questions and close deals. Deliver sales training and support, especially for newer reps, new products, and our Dealer sales teams that might not be as familiar with our products. Facilitate communication between sales and marketing teams, ensuring they always have the latest info available.

PAGE 09 HARBINGER MOTORS eMobility BATTLE MOTORS PARTNERSHIP NEW WEBSITE The newly redesigned Alta eMobility website (emobility.altg.com) now delivers a more polished, user-friendly experience—featuring clean, modern visuals and intuitive navigation across key sections like vehicles, charging, hydrogen, services, incentives, and news. Alta eMobility has teamed up with Battle Motors to bring the latter’s Class 6–8 electric trucks—namely the Striker and Raider—to fleet customers as part of a turnkey electrification solution. This collaboration lets Alta handle everything from deployment to service and charging infrastructure, offering fleets robust, heavy‑duty electric vehicles backed by full support. The refreshed layout highlights their end-to-end approach with a clear four-step roadmap (Assess → Define → Execute → Maintain), enhanced imagery of partner EVs like Harbinger and Battle Motors, and prominently surfaced incentives and resources—making it easy for fleet managers to explore electrification options at a glance. There are a ton of EV incentives and voucher programs rolling out right now—federal, state, and utility-based—and they can add up to huge savings for our customers. If you have someone interested in electric vehicles, loop in the Alta eMobility team. We can help navigate the options and make sure your customers are getting every dollar they qualify for. Let’s help them save some serious money! STATE AND FEDERAL VOUCHERS AND INCENTIVES Harbinger Motors develops modular medium-duty electric chassis for Class 4–6 applications. Their platforms feature in-house 800V liquid-cooled battery packs, integrated electric axles, and are engineered for durability, with a service life rated at 450,000 miles. This vertical integration ensures high performance, reliability, and scalability for a range of commercial operations. For box truck configurations, Harbinger partners with Sevna Composite Cabs. Sevna provides lightweight, ergonomic, and customizable cabs designed for Class 4–6 vehicles, enhancing driver comfort and operational efficiency. Together, the Harbinger chassis and Sevna cabs offer a complete, zero-emission solution for medium-duty fleets. SEVNA

PAGE 10 Human Resources The Talent Acquisition Team is excited to announce Alta's onboarding process for new hires! This process is intended to deliver a smooth and consistent experience for the candidate and the hiring manager. Our focus is to start new hires on the 1 and 3 Mondays of each month for a cohesive onboarding experience. The documents here outline details of the new process, which includes some helpful changes that we believe will improve the experience for everyone involved. We appreciate your continued partnership in enhancing the overall experience for our new employees, from their first day and beyond. st rd HR/TALENT ACQUISITIONS EARN $1,000 WITH OUR EMPLOYEE REFERRAL PROGRAM ALTA ETHICS HOTLINE – SPEAK UP, WE’RE LISTENING At Alta, integrity and responsibility guide everything we do. If you ever see or experience something that doesn’t align with our Guiding Principles or Code of Conduct, you can speak directly with your supervisor—or report it confidentially and anonymously through our third-party provider, EthicsPoint. Use EthicsPoint to report concerns, ask questions, or share suggestions. All reports are taken seriously. Link Here INTRODUCING WOMEN AT ALTA (WAA): EMPOWERING GROWTH, CONNECTION, AND LEADERSHIP Know someone who would be a great fit for Alta? We’re always looking for talented, hardworking individuals to join our team—and you can help us find them. When you refer a candidate who is hired and completes 90 days of employment, you’ll receive a $1,000 referral award as a thank you for bringing top talent to Alta. For a complete set of program rules, please see your HR Representative or contact [email protected] We are thrilled to officially introduce Women at Alta (WAA)—a dynamic initiative with a mission to elevate and showcase the women of Alta while fostering a culture of mutual respect, education, networking, and personal and professional development. None of this would have been possible without the full support of our executive leadership team and DEI committee members, whose commitment has been instrumental in bringing this vision to life. WAA is more than a program—it’s a movement. It reflects our commitment to creating spaces where women can thrive, lead, and inspire across every region and department. Meet the WAA Committee: Champions of Empowerment and Connection: Chair: Georgina Boulineau Co-Chair: Wanda Ruiz Treasurer: Ana Cristina Martinez & Amy Vair Communications Lead: Kristina Orr – Events Lead: Jasmine Jasson Chapter/Regional Leads: Midwest/MI Region: Brandi Alcorn Midwest/IL Region: Kris Schroeder Florida Region: Chelsea Faranna Canada Region: Amanda Fontana We are currently recruiting for a Chapter Lead for New York and New England. Please reach out to Georgina Boulineau and/or Wanda Ruiz if you are interested in joining. What’s Next? We invite you to join us in Q3 and Q4 for an inspiring session on Finding Your Voice at Work, hosted by Kristina Orr. This important conversation will help us continue building a culture where every voice is heard and valued. We are energized by the momentum of our Employee Resource Groups and the WAA initiative, and deeply optimistic about the path ahead. These efforts are not just programs, they’re catalysts for transformation, connection, and empowerment across our teams.

PAGE 11 Finance MEET THE ACCOUNTING TEAM Dominica Shuhart, Director of Accounting, started with Alta in April 2017 and works from the Tampa, FL branch. She is responsible accounting for the Construction Equipment segment. She’s married for 11 years and in her free time she chases around her 10-year-old daughter and 5-year-old son. Araceli Varela, Regional Accounting Manager at Livonia, started with Alta in December of 2018. She started as an Accounts Payable Intern and moved into Corporate Accounting in 2020. Her primary focus in accounting is Equipment Inventory and Fixed Assets. Araceli has been married for 3 years and is the mother of a 7-month-old daughter. In her free time she spends time with her family and dogs. Tracy Scott – Director of Accounting, joined Alta through the Flagler Construction acquisition. She has been with the company a total of 8 years. In 2021, Tracy was a recipient of a Guiding Principles Award. Prior to Alta she worked in the construction industry as well as 7 years in public accounting. One of her hobbies is going all out in decorating her office at Christmas time. She has been married for 8 years and has 4 grown children. Outside of work, you will find her spending time with family, planning her next travel adventure, or enjoying a nice wine tasting. Tom Mitchell - Director of Tax in Livonia, recently started with Alta in May 2025. He is responsible for overseeing company tax related topics. He is coming from the automotive industry where he worked as head of tax for the North American region for the past 12 years. In his free time, he enjoys spending time hiking, mountain biking, golfing, and spending time with his wife and 3 kids. Raquel Batayeh - Financial Reporting Mgr at Livonia, has been with Alta since 2013. She is currently the Administrator for Corporate Accounting’s Financial Close & Consolidation System called OneStream. When she is not working, she enjoys spending time with her Husband Jesse, 2 children – Isaac and Isla, and dog Tibby. Jason Dammeyer – VP of Accounting and Reporting in Livonia, started with Alta in September 2021. He has worked in many different accounting and finance roles throughout his career including public accounting, SEC reporting, internal audit, and FP&A. Jason has been married for 11 years and is a father to an 8-year-old son and 6-year-old daughter. He enjoys spending his free time playing, coaching, and watching sports with his kids as well as travelling with family. “To be a dependable and trusted accounting partner, consistently delivering quality financial services through a collaborative and driven team.” ACCOUNTING DEPARTMENT MISSION STATEMENT STAY INFORMED: EARNINGS CALLS & PRESENTATIONS Our quarterly earnings calls are a valuable opportunity to hear directly from leadership about performance, strategy, and future outlook. Attending live keeps you connected to the bigger picture and ensures you don’t miss important updates. If you were not able to join the latest call, don’t worry—the most recent presentations are always available for viewing on our Investor Relations website here.

PAGE 12 Information Technology WINDOWS 11 UPGRADE 2025 YTD IT SUPPORT HELP DESK Tickets Opened: 2,299 Tickets Closed: 2,241 2025 YTD ERP SUPPORT HELP DESK Tickets Opened: 5,724 26% fewer than 2024 Tickets Closed: 5,712 Average Response Time: 57m 55s Average Resolution Time: 10h 23m 25s Satisfaction Rating: 99.3% SINGLE PART NUMBER PROJECT ERP SYSTEM: ERP Tips & Tricks can be found on the Alta Intranet, if you need help with the following: Re-enable search bar Bookmark sessions Recently used tiles Restart ERP from options Filters Using filters How to clear all filters How to use public filters Close all sessions How to change passwords Keyboard shortcuts How to clear cache and cookies When to clear cache and cookies How to search within a sub session Export to excel function With Windows 10 reaching end-of-life in October 2025, we are actively upgrading the organization to Windows 11 and working to complete the process as quickly as possible. This transition keeps us security compliant, fully supported, and positioned to benefit from enhanced performance and productivity features. Windows 11 has been live in our environment for more than three years and thoroughly tested across departments. Our Technician Support teams have also validated compatibility with all major OEM software, ensuring a smooth experience. You’ll continue to receive updates with details on progress, timing, and available support. Please note that all Hyster-Yale parts are now been moved to the HYG Suffix as part of the Single Part Number initiative by Hyster Yale. We are halfway through the project. Parts which are moved to HYG, which were previously HYS or YAL, are blocked from further transactions. If you have any questions or urgent concerns, please reach out to the support team. GINOP (DIS QUANTUM) & SILK ERP SUPPORT ERP Support will be handling Ginop (DIS) (DIS Quantum) & Silk related support going ahead. Please email [email protected] for user creation & issues related to Ginop (DIS Quantum) & Silk.

PAGE 13 Information Technology INFASTRUCTURE IT INTEGRATIONS YTD: General IT issues and requests: [email protected] ERP issues and requests: [email protected] IT security concerns or requests/report suspicious emails: [email protected] Tech Tool, CE technician software related issues: [email protected] PC Service Tool, MH technician software related issues: [email protected] Dayforce issues, HR requests: [email protected] Concur issues: [email protected] We are thrilled to announce an enhancement to our phone system, the culmination of diligent efforts focused entirely on elevating our customer experience! We have been working behind the scenes to upgrade the audio quality of the phone system, specifically aiming for a clearer auto attendant experience. A LOOK INSIDE OUR LATEST PHISHING CAMPAIGN: SUPPORT CONTACTS CEQ (Now a part of Alta Ca) Successfully setup a brand new location as a part of CEQ's migration into Alta’s IT infrastructure: Quebec City, QC Migrated 34 employees to Alta systems, streamlining operations and improving productivity across these locations. IT INNOVATION PROJECTS Launch of Alta's AI Steering Committee We have brought together leaders from across the business to shape a responsible, strategic approach to artificial intelligence. The committee’s goal is to align AI initiatives with Alta’s core values and business strategy, focusing first on improving internal operations and empowering our people. The good news is that this vital improvement has already been rolled out to most of our branches. This means that when customers call into Alta, they'll immediately notice the difference: a richer, clearer audio prompt. This enhancement is designed to create a tangibly better customer experience, ensuring that every interaction starts with superior clarity and professionalism. We believe this crucial upgrade will not only streamline communications but also reinforce our commitment to providing exceptional service. Do you recognize the sender? Is the domain slightly off? (@ailtg.com vs. @altg.com) Are there attachments you weren’t expecting? Urgent or threatening language Any email asking for passwords, login credentials, or financial info is suspicious. Poor grammar, awkward phrasing, or inconsistent formatting Things to look for: Staying vigilant against phishing and email-based threats is a critical part of our overall security strategy. As part of our ongoing efforts to strengthen our security culture, we encourage all team members to IT SECURITY IS A TEAM SPORT!! stay informed and remain attentive to the awareness content being shared. Staying engaged helps ensure we are all better prepared to recognize and respond to potential threats. We are already seeing measurable improvements in our phishing simulation scores, a strong sign that our collective efforts are making a real impact.

PAGE 14 Marketing BUSINESS CARD PORTAL TECH LEAD PROGRAM CONSTRUCTION TRADE SHOWS NEW CORPORATE WEBSITE Our redesigned site makes it easier than ever to explore all things Alta—from Construction and Material Handling to eMobility. With simplified navigation, refreshed branding, and quick access to careers, investor news, and company info, the new site is built to deliver a better experience for our customers and team alike. We are excited to introduce a new Business Card Portal designed to make ordering easier and faster. Whether you’re setting up cards for new employees or reordering when supplies run low, the portal streamlines the process so you can get what you need with just a few clicks. Alta Equipment Company has been on the move these past few months, representing our brand at major industry events including Northeast Hardscape, Ghent Equipment Show, NBM Highway Association Equipment Show, Fire & Ice in Illinois, and SIMA 2025. Our team showcased equipment demos, connected with customers, and highlighted how our solutions make work smarter and easier. Program Reminder: Quoted Leads = $5 gift card Won Leads = Visa gift card ($40–$500) Open/Closed/Disqualified = no payout until updated or qualified Congratulations to Dave Priestley and Albert Herr from our London Branch! Thanks to their efforts, we have already seen two successful sales transactions within four months of launching the Tech Lead program. We are proud to recognize Albert Herr as the first field technician in Canada to receive a Tech Lead reward! In April 2025, Glenn Sampson, Director of Operations – Canada, presented Albert with a letter and gift cards for his qualified lead that resulted in the sale of a new motorized pallet truck to Peeters Mushroom Farm. Albert demonstrates our values of Passion For Excellence and One Team — well done! Thank you to all our technicians for driving this program forward — your leads make a real difference! ALTA EQUIPMENT GROUP LINKEDIN Alta Equipment Group has a new corporate LinkedIn page! Follow us for company news, updates, and stories from across our teams. Follow the page here.

PAGE 15 Alta Cares ALTA CARES REGIONAL LEADS NE MH: Laura Sullivan NE CE: Melissa Streiff Midwest MH: Bob Dunajski Midwest CE: Joel Bowser FL CE: Wanda Ruiz PeakLogix: Denise Gentry Alta MH Canada: Sandy Ishak ALTA CARES MISSION Alta Cares Foundation exists to improve the quality of life in the communities where we live. Through volunteerism by our employees and donations, we will achieve this mission by focusing on: Community Health and Wellbeing Employee Hardships Education and Workforce Development Environment and Sustainability Social Justice and Equality RONALD MCDONALD HOUSE AND MARCH MADNESS During Quarter One of 2025, Alta locations nationwide collected donations for the Ronald McDonald House. This wonderful charity supports families with ill children by offering nearby accommodations for those in hospitals, establishing relaxation spaces within hospital, and providing free medical services to children in need via a mobile clinic. We also set up a March Madness Bracket with a $10 entry fee, which was generously matched by the Alta Cares foundation, helping us raise an additional $1,500! A huge congratulations to Alta Teammate Kathleen Dean and her friend Nate, the winners of the 2025 bracket! ANNUAL BIKE BUILD Jacksonville Binghamton Berlin Rochester Bronx

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