PAGE 14 Marketing BUSINESS CARD PORTAL TECH LEAD PROGRAM CONSTRUCTION TRADE SHOWS NEW CORPORATE WEBSITE Our redesigned site makes it easier than ever to explore all things Alta—from Construction and Material Handling to eMobility. With simplified navigation, refreshed branding, and quick access to careers, investor news, and company info, the new site is built to deliver a better experience for our customers and team alike. We are excited to introduce a new Business Card Portal designed to make ordering easier and faster. Whether you’re setting up cards for new employees or reordering when supplies run low, the portal streamlines the process so you can get what you need with just a few clicks. Alta Equipment Company has been on the move these past few months, representing our brand at major industry events including Northeast Hardscape, Ghent Equipment Show, NBM Highway Association Equipment Show, Fire & Ice in Illinois, and SIMA 2025. Our team showcased equipment demos, connected with customers, and highlighted how our solutions make work smarter and easier. Program Reminder: Quoted Leads = $5 gift card Won Leads = Visa gift card ($40–$500) Open/Closed/Disqualified = no payout until updated or qualified Congratulations to Dave Priestley and Albert Herr from our London Branch! Thanks to their efforts, we have already seen two successful sales transactions within four months of launching the Tech Lead program. We are proud to recognize Albert Herr as the first field technician in Canada to receive a Tech Lead reward! In April 2025, Glenn Sampson, Director of Operations – Canada, presented Albert with a letter and gift cards for his qualified lead that resulted in the sale of a new motorized pallet truck to Peeters Mushroom Farm. Albert demonstrates our values of Passion For Excellence and One Team — well done! Thank you to all our technicians for driving this program forward — your leads make a real difference! ALTA EQUIPMENT GROUP LINKEDIN Alta Equipment Group has a new corporate LinkedIn page! Follow us for company news, updates, and stories from across our teams. Follow the page here.